Artificial intelligence (AI) can provide several benefits to a website:
Improved SEO: AI algorithms can analyse data and provide insights to improve search engine optimisation (SEO) of the website. For example, AI can identify irregularities in the website architecture, suggest improvements to web content, and predict patterns for better SEO performance.
Enhanced User Experience (UX): AI can analyse user interactions and provide personalised experiences on the website. This can include features such as chatbots for customer engagement, recommendation engines for personalised content, and sentiment analysis to understand user reactions to the website.
By leveraging AI in web development, developers can improve SEO, enhance UX, and automate processes, ultimately creating a more effective and user-friendly website.
Try out our Web Assistant AI bot demo here.